Mblog

Pocket money is so 1999

Nothing is as it used to be! Besides of being a knockdown argument, it’s also very true. Especially for the baby boomers and the generation X people in today’s society. Both of the generations grew up with TV being the biggest (new) disruptor of their spare time while growing up.

While the baby boomers still had to work with/for their parents, just because things worked that way and because it was considered the most normal thing in the world. It already was quite different for the gen X. They are to be considered the first generation that actually worked (for their parents) to earn some extra money to do “fun” stuff in their spare time. Fun stuff being going out, holidays, festivals, movies,…

Nowadays there is a severe difference between the children of both aforementioned generations. The offspring’s of the baby boomers grew up working weekends and holidays to earn some extra pocket money. They do so at home (mowing the lawn, doing the dishes, cleaning the cars) or for actual employees (bars, restaurants, factories). They are the first generation that actually exploited the “every good turn deserves another” methodology. Where their parents worked, because they where supposed to (and to avoid the occasional kick to the ass), their children expect a fair exchange for the things they do (€).

The Gen X’s offspring’s share other priorities. As they mostly have all the luxury they can imagine (TV, internet, personal computers, mobile (smart) phones, tablets,…) combined with a descent amount of monthly pocket money, they don’t need to work anymore. They have it all, all because of the over caring mentality of their parents. They want their kids to grow up with the least stress/issues/barriers and they’ll go a long way to achieve this. With all this pampering going on, it’s very understandable that this generation of children and parents would be confronted with a whole new range of “problems”.

  1. The kids spend loads of their time doing what THEY like (games, TV, internet,…)
  2. The kids don’t do anything around the house. Why would they actually work for their parents if there is nothing in return
  3. Parents have lost leverage to get their kids to actually do stuff (Educational spanking became a crime against humanity and the kids have and can do anything they can imagine)

All these complications compel parents into being more resourceful into finding solutions in the educating their children. Taking away the kids’ money is threat they live up to (anymore). This leaves them with few other choices as rewarding them with screen time.
This pay-with-a-screen methodology works out miraculously well. Taking away the screens from their kids is a lower threshold for the parents (they don’t feel like bad parents afterwards) and apparently is more acceptable for the children themselves.

Not being able to comment on the facebook updates of their friends and or watch their favorite show appears to be hard enough for the kids and soft enough for the parents. Children are willing to put in an extra effort to be connected; they accept the fact that they’ll have to do the dishes on a daily base to earn their Facebook time. 

The question of course is: what do parents have to come up with next…?

A GREAT PIECE OF ADVICENo further comment needed…
via gapingvoid

A GREAT PIECE OF ADVICE
No further comment needed…

via gapingvoid

LEGO LIFE OF GEORGE - AUGMENTED REALITY GAMING APP

Very nice way of bringing the “ups” from LEGO (endless building possibility to encourage creativity) together with the “ups” from smartphones (endless possibilities for all kinds of interactions). Upon that they managed to do so without making it a complicated and/or individual experience. They kept it simple!

It will be key for brands to find their place in this “new” mobile world. Brands that don’t close the gap will inevitable get back on the brands that do. 

I DON’T CARE ABOUT HOW  THE ECONOMY MY JOB IS TO MAKE MONEY OUT OF IT

I’m not an economist, but I guess I can have my opinion about this Rather shocking interview with the market trader Alessio Rastani too. In this jaw dropping interview he compares the current economy with a cancer and states that he (and the hedge funds/institutions) doesn’t really care about the state the current European economy is in. He doesn’t care how we are going to fix this, his job is to make money out of this. He also claims that everybody can make money out of it, you just have to know what to do.

This kind of interviews is (to me) rather shocking. It seams as if he is talking about a pandemic virus that is going to get to us all. But don’t worry, you can make money out of this. The way this man separates his pragmatic thinking working brain from his emotions is rather scary. It might be me and my “soft” edge, but talking about other people’s (potential) misery this selfish kind of pisses me of.

Let’s hope he’s wrong…

WIN WIN WIN

Fair and square, good idea, great colab!

A BOATLOAD OF INVENTORS

I have always admired people that think outside the box. This video shows what you can accomplish when you put creative people inside a boat and “force” them to think outside the box. A brave thing to do as a brand given the fact that you’ll never know what they’ll come up with. It could be totally genius or totally not! I like the way how Sony is trying to compete with Apple and its unbeatable iPhone. Instead of attacking them, they just do their best to exploit Apple’s weaknesses. They are taking their Xperia Play there where iPhone will never go. Apple, being the total control freaks trying to lock down their devices as if it was Fort Knox and Sony actively putting their Xperia Play in the hands of creative people to indulge on it during a 3 day hack-A-thon.

BACTERIART

I just love the way they (again) realized to take a regular billboard to promote Warner Bros’ new movie Contagion yet another step further. Besides (literally) bringing to live the main subject of the movie, they managed to do it with style. They turned the bacterias into art. Job well done! (Kudo’s to the people who managed to sell this idea to their client and ofcourse to the client neglecting all the POSSIBLE complaints/remarks)

PLEASE DON’T SHOOT ME FOR POSTING YET ANOTHER WATCH…
Because, this thing is more than just a watch. It’s the phone of the future and I want one…

PLEASE DON’T SHOOT ME FOR POSTING YET ANOTHER WATCH…

Because, this thing is more than just a watch. It’s the phone of the future and I want one…

Mute Watch

Perfect watch for planners…

Visualization: USA national debt in physical $100 bills

via @ilovethevegas